SERVICES
With experience in the strategic and tactical use of both traditional and digital marketing channels including print, press, social media, on-line, awards and events, I provide a range of practical, cost effective targeted short-term and / or project specific marketing and communications services to businesses of all sizes.
Award submissions
Research and write award submissions to gain industry recognition, creating the opportunity to showcase business and employee achievements, promoting the brand, attracting customer and potential employee attention and differentiating from the competition.
Internal and external communications
Engaging email based internal and external newsletters, briefings and site branding, including drafting content, managing distribution utilising business specific CRM data, engagement tracking and providing lead generation analytics.
Social media
Social media strategies focused on raising company’s on-line presence through the creation of engaging and informative content, increasing followers, gaining stakeholder approval for use, producing ‘how to’ guides and providing engagement analytic reports.
Press and advertising
Utilising trade press relationships, create bespoke press plans, identifying specific beneficial advertising and editorial opportunities, relevant media contact lists and the production of press releases and articles.
Marketing collateral
Customer benefit driven content creation for all marketing material such as corporate presentations, brochures, website content, capability statements and case studies focused on addressing industry developments, issues and trends demonstrating depth of domain knowledge and added value.
Event management
Management of both internal and external events, including speaker and sponsorship opportunities, stand design and production, live demonstrations, screen presentations, literature, merchandise, data capture, pre and post event communications, and all staff logistics such as accommodation, travel arrangements, clothing requirements, briefings etc.
Film, photography and animation
Work with partners to develop and co-ordinate visual communications through photography, film and animation for use on websites, company and new starter presentations and social media.
Market research
Market research to validate business purpose and develop marketing messaging through engaging an agreed sample via structured interviews and / or focus groups, producing summary reports based on the findings and recommend future marketing activity.
If I can support you to promote your business, please get in touch!